Throughout the campaign, models pose in various settings. Demi is captured in a desert landscape, Big Matthew is pictured on the beach with a trash bag, and Seok stands among rocks and glaciers. Young Kun is depicted amidst a field of flowers, while Kardashian looks like she's walking on water, with the ocean under her feet and a stormy sky above her head.
All models in the collection are presented in inappropriate conditions: layered pieces are worn by models under the hot sun, and those on the ice wear lightweight clothes.
The campaign was shot by Daniel Roche, the Berlin-based photographer responsible for Balenciaga's first underwear and swimwear campaigns.