Блог Annie Estrin

The most popular brand in 2022

The most popular brand for searches on Google in 2022 was Gucci. That was the conclusion reached by Stylenotcom. 
This is not surprising: collaborations with Adidas and Harry Styles as a walking showcase did the trick. What is surprising is that Balenciaga is only in 8th place. Nothing has helped it soar higher: not Kim as the eternal muse or Nicole Kidman as a model. And even all the hype around the brand by Demna did not save the situation.
Louis Vuitton came in second and Dior in third.